Top 10 Pakistani online stores for buying goods
Intriduction
Top 10 Pakistani online stores: The e-commerce sector in Pakistan has had a significant growth since the introduction of 3G/4G. The expansion has been so quick that experts predict Pakistan’s e-commerce industry will generate $1 billion in sales by 2020. A portion of this is attributable to the introduction of online sales and offers as well as the steadily growing number of consumers who have access to the internet, which has surpassed 40 million this year.
Millions of potential customers visit online retailers each month in Pakistan despite the general criticism of e-commerce methods there. Several new businesses are aiming to enter the internet retail market, but many significant players have already established themselves as market leaders.
Multi-category internet sellers who sell everything from groceries to gadgets are the most successful. Large-scale niche sellers or brand-owned direct retail websites come next.
1. Daraz.pk
The market leader is without a doubt Daraz.pk. It has maximised its reach and enhanced brand recognition over time by making smart marketing and collaboration decisions. It is currently not only the most well-known online shop, but also a well-known brand.
Numbers don’t lie, and Daraz.pk takes the top spot in our rankings with 9.3 million unique visits per month.
Daraz.pk boasts an average visit time of 5 minutes, 6 seconds, in part due to its user-friendly and captivating website design. On average, a visitor to the e-commerce site views 4.48 product pages.
2. HomeShopping.pk
HomeShopping.pk has been a seasoned and established competitor in the e-commerce business for a very long time, yet despite its lengthy history, it only ranks a distant third with 886,670 views each month. HomeShopping.pk, with its extensive industry knowledge and respectable user base, might have achieved much more with some marketing and brand promotion.
As can be seen from the traffic breakdown above, search engines are the main source of unique visitors for HomeShopping.pk. An average user views 3.34 pages during a visit, which lasts an average of 3 minutes, 34 seconds.
HomeShopping must aggressively market its brand in order to capitalise on its large range of products if it hopes to expand. The current website design has to be improved as it is not intuitive enough to keep users for very long.
3. Kaymu.pk
Although Kaymu.pk isn’t a retailer in the traditional sense, it does contain thousands of sellers who provide the user with a wide range of goods. It’s somewhat remarkable that Kaymu.pk is still Pakistan’s second-most popular e-commerce site despite having so many unhappy customers. Every month, 1.1 million secret users visit it. Daraz.pk recently bought Kaymu.pk, and according to reports, Kaymu will shortly shut down its website and direct all users to Daraz, further consolidating its position as the market leader.
According to the breakdown above, search engines are the main way that people access Kaymu.pk. Its user base is made up of about 64% of users who find it from random product searches on Google and other search engines. Daraz.pk accounts for 80% of all referrals, or about 10%, of its visitors.
On Kaymu.pk, users typically spend 5 minutes and 59 seconds. At 5.84, pages per visitor is likewise high. All of this demonstrates how an interactive design is used to entice customers to view numerous products.
4. Shophive
One of the first online stores in the nation is ShopHive.com. It places relatively low in the rankings at fifth. Despite having a significant market advantage, players who entered the market a few years later overtook ShopHive to claim the top spot. 483,330 unique people visit the store each month.
The breakdown of traffic reveals that ShopHive has not done any marketing. More than 75% of its visitors originate from natural search phrases. It still tends to avoid engaging in any sort of brand promotion.
The online business is well renowned for selling high-end devices that are frequently unavailable at other stores.
However, a well-designed website may keep visitors on ShopHive for an average of 4 minutes, 35 seconds per visit.
5. Symbios.pk
Symbios.pk has been active in the e-commerce sector for a long time. Despite having a very good assortment of products, the company is best recognised for its Chinese electronics and accessories. Symbios.pk ranks fourth with 570,000 monthly views.
The online store does not market its brand, as evidenced by the traffic breakdown. Nearly 70% of their user base is derived from natural search phrases. Symbios.pk is frequently visited by Pakistanis looking for unusual gadgets. However, a sizable proportion of users come via social media to the online store.
It only has an average visit duration of 2 minutes and 16 seconds due to an outdated design, and users that do find the vendor typically only browse 2.30 pages.
6. Yayvo
When compared to the other players on the list, Yayvo.com is most likely the most recent entrant (TCSConnect excepted). Despite placing sixth, it has recently improved quickly because to effective marketing initiatives. The average number of views for the online store is 466,670.
The highest brand recognition (as a percentage) on the list was produced by recent advertising campaigns. Traffic data demonstrates Yayvo’s efforts across the board. It also helps to have siblings businesses like TCS and SentimentsExpress because they attract plenty of customers.
Yayvo has one of the greatest user engagement rates in the sector thanks to its contemporary design. The typical person visits 6.11 pages and browses the website for 7 minutes and 39 seconds.
7. Mega.pk
Although Mega.pk is almost as old as ShopHive, it only ranks seventh with 396,670 monthly views due to inadequate marketing.
Traffic statistics demonstrate that Mega.pk is not even attempting to broaden its audience. Referrals, advertising, email newsletters, and social media presence are all quite scarce. Few individuals really go to the website directly.
Because of the outdated design, visitors only stay an average of 2 minutes and 2 seconds, and they only view 3.14 pages.
8. iShopping.pk
With an average of 436,670 monthly views, iShopping ranks eighth. The business has seen a recent decline in visitors, but that may alter as its product selection grows.
iShopping and ShopHive are neck and neck in terms of brand recognition due to their length of time on the market. Even with greater marketing, search engines still account for the majority of its traffic.
The online retailer’s website is well designed, but it struggles to engage visitors because there aren’t any product page recommendations. Users visit the website for barely 2 minutes and 44 seconds on average, and they only look at 2.80 pages.
9. Telemart.pk
Despite having a very well-known name, Telemart has not been able to gain any traction. Since quite some time has passed, the design has not changed, and there is no promotion. It receives 276,670 unique views per month and ranks ninth.
The breakdown reveals that the user base of Telemart is made up of regular visits, referrals, users of search engines, and users of social media. Due to less marketing, the majority of people now access the website directly or through Google brand searches. Given the dedicated customer base and brand recognition, Telemart might achieve considerably more success with the right marketing plan.
Every time they visit Telemart, users typically stay on the site for 3 minutes and 12 seconds and view 3.11 pages.
10. 24hours.pk
24hours.pk, which has 217,670 unique visits each month, is last on the list. Despite being a new company, 24hours.pk has recently undergone tremendous improvement as a result of effective marketing initiatives.
According to the traffic breakdown, 24hours.pk has been using a relatively unique marketing strategy. It chooses Facebook marketing to bring in the majority of its traffic rather than depending on search engines or display advertising. Except for display advertising, the remaining traffic sources are evenly distributed. Due to the social media advertisements, brand recognition is currently rather high and is getting better.
Design-wise, Although page views per visitor are high at 4.85, 24hours.pk lags behind contemporary competitors with an average user visit of just 2 minutes and 35 seconds.
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